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Eric D. Lazar- Partner, Founder

As the Partner and Founder of Image Architecture, the inspiration to launch IA came from more than a decade long passion to help local businesses, while enjoying the trials and tribulations of managing his own- you can’t talk the talk until you’ve walked the walk.

Eric comes from twelve years in the broadcast television industry. Quickly rising into management after just two years in the business, Eric has held numerous sales and management positions in major markets like Milwaukee, Cincinnati, Minneapolis, Washington DC, Chicago and New York with well respected media organizations.

Throughout Eric’s professional career he has worked intimately with the clients and/or their respective agencies for many of the Fortune 500 companies we all know. However, Eric first established his reputation and career consulting local businesses in the Washington DC market, teaching them how to enjoy affordable exposure and the tangible success that comes with advertising on broadcast television.

Eric is a former United States Marine (1986-1994), proudly serving the majority of his enlistment in the Military Intelligence community, rising to the rank of Sergeant before rejoining the civilian world. While Eric’s career has spanned twenty-one years, it didn’t begin in earnest until receiving his toughest sales and marketing assignment as a Marine Corps recruiter in the early ‘90s. “There’s nothing more difficult than selling the Marine Corps to a mother.”