As newest partner at Image Architecture, Kate brings with her a wealth of experience in broadcast television, direct client marketing and agency work, and most recently, a stint at Allstate HQ outside Chicago as a Senior Technology Consultant. This depth and breadth of real-time experience allows her to create and execute marketing campaigns designed to produce positive ROI.
Kate’s television career took her to markets large and small. Starting as a local account manager in Madison, WI, her life and career took her back to Chicago, down to Lexington, KY and over to Washington, DC. Her talent and experience warranted significant increases in responsibilities and titles. Her ability to adjust styles to match her clients’ needs is key to her success, working directly with marketing managers, brand managers, account directors and account coordinators. Included in her work portfolio is experience in the political sector, assessing and analyzing advertising campaigns for candidates and issue related advertising. Clearly, she has enjoyed documented success at each stop.
Finally, to round out Kate’s business experience, Allstate Insurance Company hired her as a senior level Technology consultant. Kate’s team designed and marketed business transitions and change management strategies for new technology implementations across all corporate business units. Conducting interviews, creating focus groups, assessing organizational risks and developing solutions associated with those identified risks - all lead Kate to formulate leadership strategies for Allstate. Kate’s analysis of all the associated information was used to coach senior level clients on their role in major business transformations.
“My goal is to collaborate with the client to create a unique and trackable program which will produce results. There is no better feeling in business than seeing your efforts pay out”. Exactly - this is why Kate is at the wheel of Image Architecture.