Image Architecture is proud to announce its recent memberships with the Chicagoland Chamber of Commerce, The Mobile Marketing Association and the Better Business Bureau. If you take a moment to read the short summaries about each of these organizations, you’ll quickly recognize why Image Architecture is honored to have been accepted for membership. Each has a strict set of guidelines that prospective members need to meet in order to be accredited; we appreciate the respective membership boards having the faith and confidence that IA will measure-up to their highest standards.
The Chicagoland Chamber serves as the ‘unifed business voice of greater Chicago,’ aggressively representing your business interests at the city, county, regional and state levels. Their mission is twofold:
- Enhance their members’ success through aggressive programs of advocacy, member benefits and services, and actionable information.
- Make Chicagoland the most business-friendly region in America.
The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.
As the primary source for mobile marketing information and expertise, the MMA is dedicated to:
- Providing an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues
- Bringing together industry-wide, global and regional work groups that focus on industry initiatives
- Providing representation for the mobile marketing industry to major legislative bodies worldwide
- Sharing perspectives on mobile marketing between Europe, Asia, Latin America, Africa and the U.S.
- Fueling peer-to-peer interaction through seminars, conferences and events
- Developing metrics for measuring ad delivery and consumer response
- Developing open and compatible mobile marketing technical and creative standards
- Defining and publishing mobile marketing best practices and guidelines on privacy, ad delivery, and ad measurement
- Providing the value and effectiveness of mobile marketing to advertisers, agencies and consumers
- Serving as the key advocate on behalf of the mobile marketing industry
The Better Business Bureau’s (BBB’s) mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:
- Creating a community of trustworthy businesses
- Setting standards for marketplace trust
- Encouraging and supporting best practices
- Celebrating marketplace role models, and;
- Denouncing substandard marketplace behavior
BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner. BBB ensures that high standards for trust are set and maintained. They exist so consumers and businesses alike have an unbiased source to guide them on matters of trust. They provide educational information and expert advice that is free of charge and easily accessible.
BBB Accreditation is an honor – and not every company is eligible. Businesses that meet their high standards are invited to join BBB. Businesses meeting BBB standards are presented to local Boards of Directors (or designees) for review and acceptance as a BBB Accredited Business. All BBB accredited businesses have agreed to live up to their Principles for Trust. Their Principles for Trust are a comprehensive set of policies, procedures and best practices focused on how businesses should treat the public – fairly and honestly in all circumstances.
BBB does not compare businesses against each other, but rather evaluates businesses against their standards – and their standards clearly speak to the character and competence of an organization. BBB is the resource to turn to for objective, unbiased information on businesses. Their network of national and local BBB operations allows them to monitor and take action on thousands of business issues affecting consumers at any given time.
BBB is your key advisor, most reliable evaluator and most objective expert on the topic of trust in the marketplace.
