BREAKING NEWS!: Image Architecture, serving as an independent consultant for Cellit Mobile Marketing, have jointly penned a deal with the Chicago Tribune Classifieds.  While the full scope of the mobile service has yet to be formally released, the initiative will entail the “mobilization” of all classified ads, with a particular focus on the three major verticals of recruitment, automotive and real estate.  Readers will be able to get more extensive information on any classified ad, to include pictures and video direct to their cell phone immediately upon request; while the advertiser will instantaneously receive a notification of interest in their respective product or service, alerting them with the consumers cell phone number for timely follow-up.