In comparison to the US population
Adults 18+
Higher than average interest in sports
Higher than average for College and University education Indexes 115
Income $70K to $100K Indexes 136
72% of visitors are betting
and so have a vested interest in the screens
Bars or night club VISITORS to watch
specialty sporting event Indexes 336
ABC Indexes at 127 Fox and ESPN at 118
American Express credit card
Indexes at 134
Restaurant of Choice Jack in the Box Indexes 205 and Burger King Indexes 133
Drink of choice Coke and Diet Coke
Indexes at 112
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In comparison to the US population
Adults 18+
Higher than average beer drinkers
Higher than average cable TV subscribers
Higher than average internet users
Higher than average use a PC to access sports information Indexes 131
Higher than average cell phone users
Our viewers attitudes towards advertisers and sponsors
56.7% agree: Is a leader in its industry
2.3% agree: Makes them feel good about the company.
36.6% agree: Makes them feel they want to buy the company's product.
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